Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Use cases across industries
  • Hands-on lab: setting up the Vertex AI environment

Image Generation with Imagen

  • Prompt design for high-quality images
  • Style, consistency, and branding considerations
  • Hands-on lab: creating product imagery

Video Creation with Veo

  • Text-to-video workflows
  • Editing and refining generative video content
  • Hands-on lab: generating short marketing videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text capabilities
  • Voice cloning and accessibility applications
  • Hands-on lab: creating branded audio content

Music Generation with Lyria

  • Generative composition for different genres
  • Integrating music into marketing and media campaigns
  • Hands-on lab: producing background music

Combining Media Modalities

  • Chaining outputs across models (image + audio + video)
  • Building multimodal workflows for storytelling
  • Hands-on lab: creating a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety
  • Optimizing workflows for scale and compliance
  • Case studies of enterprise adoption

Summary and Next Steps

Requirements

  • Experience with cloud-based tools and APIs
  • Basic understanding of generative AI concepts
  • Familiarity with media workflows (image, video, or audio)

Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers
 14 Hours

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